If you have a long commute or a lot of housework to rattle through, the chances are that you’re already a fan of podcasts. If not, you soon will be, as almost a quarter of Americans surveyed last year had listened to a podcast within the last month. This isn’t just a large audience, but a highly engaged one: listeners make it through 90% of a podcast episode on average, and the overwhelming majority don’t even skip the adverts.
Podcasts are all the rage, and more people than ever are being tempted into starting their own. If you have a niche interest or something interesting to share with the world, you could find that podcasting is a lucrative business. Yet while you can podcast with little more than a microphone and a laptop, putting on a great show requires a little more thought and preparation. Here then are the things you absolutely need to know if you want to start a podcasting business.