A professionally designed website is one of the most powerful tools in an online business’ arsenal. Great web design is expensive, however, and great web designers can be hard to find. It’s not unheard of to invest thousands in multiple websites from different providers, and find none capable of executing your vision.
For most new businesses, a website builder is the most economical and effective compromise. Yet with so many website builders now on the market - and so much technical jargon - it can be hard to know which one to go with. Here are a few tips on comparing the big website builders - such as Squarespace, Wordpress, Wix and Weebly - and how to choose a website builder that suits your new business, and provides the form and functionality you’re looking for.