You may not realise it, but you’ve probably interacted with foodtech - and it probably didn’t seem very technical. Subscription boxes such as Graze and Naturebox, as well as meal preparation kits like Blue Apron, are all examples of this burgeoning field. This is a world that goes beyond just apps and into the disruption of an industry: from new models of delivery to new means of consumption, and new ways to make and sell food.
As foodtech has become more of a buzzword, however, there have been some suggestions that its opportunities for growth are overblown. The culture around food in many countries is such that disruption seems incredibly difficult, with routines and habits extremely hard to break. While this may be partly true, there are enough examples to show that innovation in the foodtech sector can permeate every country.